Amid ongoing uncertainty regarding COVID-19 and its specific implications for large events, travel, and public health and safety, NRECA has decided to cancel the in-person 2021 NRECA Annual Meeting and TechAdvantage Experience in San Diego, CA, which was scheduled for February 18-24, 2021. We will instead plan for virtual events during these dates. These combined events ordinarily convene thousands of electric cooperative leaders, employees, and directors from 48 states, as well as the staff and memberships of several national cooperative organizations and NRECA partners, speakers, exhibitors, and international guests.  The health and safety of all our participants is of paramount concern.

NRECA is approaching this decision as an opportunity to enrich and expand our annual member meeting, technology conference and expo to new audiences in new ways.  We will focus our efforts on quality programming, more opportunities for education and training, and meaningful interaction with industry leaders and technology partners through the TechAdvantage Experience, both its conference and expo.  We will be working hard over the coming weeks and months to iron out details on transitioning our expo and sponsorship opportunities and we ask for your patience and understanding during this process.

The decision to cancel the in-person events is a regrettable one; as this is without question NRECA’s flagship gathering.  Rest assured we will apply that same high standard as we make alternative arrangements to moving these events online in the months ahead.

Please keep these February 2021 dates on your calendar, and we will look forward to connecting you with America’s electric cooperatives in a dynamic and engaging online experience. Stay safe.




NOTE: All exhibitors must contact Mary Novack of Kenworthy Management to obtain the required password for hotel reservations.

The Best Ideas Start at the TechAdvantage Expo

With more than 300 vendors, the TechAdvantage Expo is the place to experience the latest tools, technologies and services that will increase your co-op’s efficiency. The Expo offers a vital source of knowledge and information on current and emerging technology and energy products, with demonstrations and representatives on hand to address your most critical challenges. For more information please visit TechAdvantageExpo.com.

Access thousands of prospective customers

TechAdvantage is attended by co-op decision makers and provides you with networking opportunities and dedicated expo time allowing you to generate qualified leads and sales.

A platform to sell your products and services

TechAdvantage draws more than 900 co-op engineering, energy services, operations, IT, purchasing and supply management professionals, plus more than 5,000 NRECA annual meeting attendees, giving expo visitors the opportunity to view a wide range of innovative products and services.

What are co-ops buying?

Owning and maintaining 42% of all distribution lines (2.5 million miles) in the U.S. and serving 42 million consumers in 80% of the nation’s counties, electric co-ops will spend more than $4 billion upgrading and maintaining system assets. Read more in the Exhibitor Prospectus

Did you know …

Gold and Platinum NRECA Associate Members receive a discount on exhibit space. Learn more

Exhibitor Toolkit

Ready to showcase your products and services in front of thousands of the nation’s leading co-op decision makers?

Here are all the tools you need to exhibit at TechAdvantage 2019.

Booth Guidelines
Exhibitor Prospectus
Exhibit Space Information
2020 Exhibitor Floorplan